Final Prototype

We tested our paper designs on multiple users simulating real life scenarios of walking down the stairs in the morning to catch the bus and walking us through the task analysis and thought process as they tested our prototype.

Paper made it easy to change designs, features and brainstorm ideas between myself, Julie and Rory.

Figure 26. Testing users

When users were asked to complete a set amount of tasks on our paper prototype:

- Type in route
- Find timetable
- Find Favourites
- Fine route fare
- Find accessibility options

Figure 27. Results of user testing first prototype

The results here display showed that users expected: the time fair to be earlier on in their user journey through the app.

From there we iterated on this discovery and displayed the user journey in wireframe architecture. Wireframing allowed for access across screens to display consistency and content composition. Based on our results we wanted to simplify the journey, speed up the process of finding the route on the app and display real time data for commuters

Figure 28. Wireframe Dublin bus app architecture

Heuristic Evaluation

We sought to evaluate the iterated design using Nielsons 10 Heuristics and look at contrasting our first testing on the Dublin bus app with our new Design

Figure 29. New Dublin bus colour scheme by TFI

Iterative Prototype

The redesign of the Dublin bus app collectively designed by myself, Julie and Rory empathising, defining , ideating, creating prototypes whislt conducting research and progressing based on feedback based off of Stanford Design Thinking Model.

Dublin bus app is the spire following a circumference referencing a wheel. The inspiration from for the new logo is relating to an the Spire constructed in Dublin city centre 2003, (Archiseek - Irish Architecture, 2003). The space between the tip of the spire and it’s base in the circle is at the same angle as the Celtic Tara pseudo-penannular Brooch .

Figure 30. Dublin Bus App Logo

Figure 31. Dublin bus app redesign


Upon set assigned resources – the Dublin Bus App Prototype underwent observation and research into establishing what were the primary actions a hierarchy in flow chart function and design to carry out those actions for the commuter. Our main objectives were successfully met with regard to heuristic evaluation and design iteration based on feedback of interviews with commuters. The flagship redesign was assigned higher interaction rate, concluding that a 38% increase of users completed all steps to defining and completing tasks to navigate their Dublin bus journey via the application. As a team we communicated our main goals of bringing features together indicating reliable time, transport distance and commuting, arrival time and bus intervals.